If you work in the fashion industry or have any knowledge of the sector, then it is likely that you have heard of the MAGIC trade shows in Las Vegas.
MAGIC stands for Men’s Apparel Guild in California. Since 1993, this organization has held a bi-annual fashion marketplace event in Vegas to showcase apparel, footwear, and accessories from around the world.
The MAGIC events originally only featured men’s outfits, but have since expanded to include ladies’ and children’s clothing and accessories, as well as manufacturing services with sourcing opportunities.
More than 70,000 fashion industry insiders attend MAGIC every year, including over 4,000 exhibitors from 120 different countries, making the convention an ideal opportunity for businesses both large and small to network and collaborate.
Consequently, the MAGIC Las Vegas shows are now considered one of the most important annual trade events for the sector, attracting the most influential fashion retailers and contemporary brands, and offers a vast number of activities and exhibitors.
Those attending MAGIC who are visiting America for the first time are advised to check US visa requirements and obtain any necessary documentation for the United States well in advance.
Depending on the traveler’s nationality, it may be necessary to obtain a visa from a US embassy, or they may be able to travel to Nevada with an ESTA visa waiver, which can be obtained through an online application.
Although the MAGIC Las Vegas dates vary every year, the event is always held bi-annually in February and August. Each event tends to last between 3 and 4 days in total.
Apart from a large exhibition space for brands and retailers, the shows feature a range of seminars and events exploring upcoming trends, as well as topics affecting the industry such as ethical fashion and sustainable commerce.
Those who wish to participate in the MAGIC shows, whether to exhibit or simply to attend, are required to sign up for the event in advance.
The MAGIC fashion shows have exclusively taken place in Las Vegas since 1989.
The MAGIC convention in Febuary takes place at the Mandalay Bay Convention Center, at 3950 S Las Vegas Blvd.
The August event takes place at the Las Vegas Convention Center, at 3150 Paradise Rd.
Completing a MAGIC Las Vegas registration online and gaining access to the show floor is a simple process:
MAGIC Las Vegas registration is free for verified retailers. Attendees who fall into this category are able to take part in all MAGIC shows free of charge.
Travelers who fall into non-retailing business categories may be required to pay a fee between $500 – $2,500 in order to attend a MAGIC Las Vegas event.
If you are going to be present at a MAGIC event as a vendor, you will want to have everything you need on hand to ensure your trip to the trade show is a success.
Whether your main goal is to increase your customer base by selling to new marketplaces or you are looking to build relationships with manufacturers, make sure you bring the following to the MAGIC show:
If you do intend to bring a personal computer with you when attending the MAGIC event, make sure to first check the rules for traveling to the US with a laptop.
All of the MAGIC events offer a variety of on-site services, including:
Before planning to visit MAGIC in Las Vegas, foreign citizens should first check whether they need a travel visa for the United States.
A number of foreign nationalities in the US visa waiver program do not need to obtain a visa for short stays in the USA, but they are required to pre-register for an ESTA for the United States before departure.
An approved ESTA visa waiver permits the holder to travel to all 50 states in the USA multiple times during its validity, for a stay of up to 90 days with each entry.
It can be used for a total of 2 years from the date of issue, meaning that the holder of an approved ESTA can use the authorization to travel to multiple MAGIC Las Vegas events.